August 15, 2018, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards 2018-2019 to two Tamron lenses; 28-75mm F/2.8 Di III RXD (Model A036) for “EISA MIRRORLESS STANDARD ZOOM LENS 2018-2019” and 70-210mm F/4 Di VC USD (Model A034) for “EISA DSLR TELEZOOM LENS 2018-2019”. Model A034 also received the 2018 TIPA Awards for BEST DSLR TELEPHOTO ZOOM LENS. Tamron has been honored with EISA Awards for 13th consecutive years.






70-210mm F/4 Di VC USD (Model A034)

Excerpt from the Award Citation of the EISA Jury

    28-75mm F/2.8 Di III RXD (Model A036)

    This Tamron is a high-speed standard zoom designed for full-frame mirrorless cameras.
    Compact and lightweight at just 550g, it is an excellent fit for small cameras such as the Sony α7 family. It is designed to produce enough detail for the newest high-resolution sensors, while the large aperture makes it easy to throw the background out of focus with a beautiful ‘bokeh’ effect. The fast, quiet autofocus motor is capable of keeping moving subjects in focus. Overall this lens provides very good performance at a highly competitive price.

    70-210mm F/4 Di VC USD (Model A034)

    Tamron’s latest telephoto zoom combines high-quality optics with a constant F/4 maximum aperture, fast and silent autofocus, and optical stabilisation, all at a fraction of the cost of equivalent lenses. It delivers impressively sharp images with minimal aberrations, along with attractive background blur. Relatively lightweight, its moisture-resistant construction should also appeal to photographers who regularly shoot outdoors. Providing a very attractive balance between image quality, robustness and portability, it’s a great choice for enthusiast photographers.

About the EISA Award

  1. The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 23 countries review and vote determine the leading products on the market.

Tamron Lenses that have received the EISA Award

The receipt of this prestigious award marks the 20th year Tamron has won an EISA Award, and the 13th consecutive year since 2006.

Year Awarded Product Name
1992-1993 SP AF35-105mm F/2.8 Aspherical (Model 65D)
1993-1994 AF28-200mm F/3.8-5.6 Aspherical (Model 71D)
1997-1998 SP AF90mm F/2.8 MACRO [1:1] (Model 72E)
1999-2000 AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D)
2000-2001 AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super Ⅱ MACRO (Model 371D)
2002-2003 AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)
2003-2004 SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007 SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical [IF] (Model A16)
2007-2008 AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical [IF] MACRO (Model A18)
2008-2009 AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)
2009-2010 AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical [IF] MACRO (Model B003)
2010-2011 SP 70-300mm F/4-5.6 Di VC USD (Model A005)
2011-2012 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008)
2012-2013 SP 24-70mm F/2.8 Di VC USD (Model A007)
2013-2014 SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
SP 70-200mm F/2.8 Di VC USD (Model A009)
2014-2015 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016)
SP 150-600mm F/5-6.3 Di VC USD (Model A011)
2015-2016 SP 15-30mm F/2.8 Di VC USD (Model A012)
2016-2017 SP 85mm F/1.8 Di VC USD (Model F016)
2017-2018 SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
2018-2019 28-75mm F/2.8 Di III RXD (Model A036)
70-210mm F/4 Di VC USD (Model A034)