Excerpt from the Award Citation of the EISA Jury

1. EISA MIRRORLESS STANDARD ZOOM LENS 2018-2019
   28-75mm F/2.8 Di III RXD (Model A036)

   This Tamron is a high-speed standard zoom designed for full-frame mirrorless cameras.
   Compact and lightweight at just 550g, it is an excellent fit for small cameras such as the Sony α7 family. It is designed to produce enough detail for the newest high-resolution sensors, while the large aperture makes it easy to throw the background out of focus with a beautiful ‘bokeh’ effect. The fast, quiet autofocus motor is capable of keeping moving subjects in focus. Overall this lens provides very good performance at a highly competitive price.

2. EISA DSLR TELEZOOM LENS 2018-2019
   70-210mm F/4 Di VC USD (Model A034)

   Tamron’s latest telephoto zoom combines high-quality optics with a constant F/4 maximum aperture, fast and silent autofocus, and optical stabilisation, all at a fraction of the cost of equivalent lenses. It delivers impressively sharp images with minimal aberrations, along with attractive background blur. Relatively lightweight, its moisture-resistant construction should also appeal to photographers who regularly shoot outdoors. Providing a very attractive balance between image quality, robustness and portability, it’s a great choice for enthusiast photographers.

About the EISA Award

1. The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 23 countries review and vote determine the leading products on the market.

Tamron Lenses that have received the EISA Award

The receipt of this prestigious award marks the 20th year Tamron has won an EISA Award, and the 13th consecutive year since 2006.