April 17, 2025, – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2025 to two lenses; 50-300mm F/4.5-6.3 Di III VC VXD (Model A069) for “BEST SUPERZOOM LENS” and 90mm F/2.8 Di III MACRO VXD (Model F072) for “BEST MACRO LENS”. TAMRON has been with TIPA Awards for twelve consecutive years.
BEST MACRO LENS
BEST SUPERZOOM LENS
BEST MACRO LENS
TAMRON 90mm F/2.8 Di III MACRO VXD (Model F072)
The TAMRON 90mm F/2.8 Di III MACRO VXD is a high-performance macro lens with true 1:1 magnification, outstanding sharpness, and smooth bokeh. Its fast, quiet VXD autofocus ensures precision for macro, portraits, and more. With approximately 82 mm working distance at full magnification, it’s perfect for photographing insects and copying fine details of old films and photo prints. The fast F/2.8 aperture excels in low light and creative isolation. Compact and moisture-resistant, it balances portability with professional-level performance. The USB-C port allows use of TAMRON Lens Utility for function customisation and firmware updates. Ideal for nature, studio, or everyday shooting, this lens offers versatility and clarity for demanding creators.
BEST SUPERZOOM LENS
TAMRON 50-300mm F/4.5-6.3 Di III VC VXD (Model A069)
The TAMRON 50-300mm F/4.5-6.3 Di III VC VXD is a compact, lightweight telephoto zoom for full-frame mirrorless cameras. Covering a versatile 50–300mm range, it’s ideal for portraits, wildlife, and travel. Its VXD motor ensures fast, precise autofocus, while VC (Vibration Compensation) keeps handheld shots sharp. The lens excels at close-ups, offering a minimum focus distance of just 22 cm at 50mm and a 1:2 magnification ratio—delivering impressive half-macro capability. It features a 67mm filter size and a USB-C port supporting TAMRON Lens Utility for function customisation and firmware updates. On APS-C cameras, it achieves a powerful 75–450mm equivalent, making it an all-round performer.
TIPA Awards Received
| 2014 | BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD (Model A011） |
| 2015 | BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001) |
| 2016 | BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012) BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018) |
| 2017 | BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) |
| 2018 | BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034) BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2019 | BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036) |
| 2020 | BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045) |
| 2021 | BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056) |
| 2022 | BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057) BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058) |
| 2023 | BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062) |
| 2024 | BEST WIDE ANGLE ZOOM LENS; 17-50mm F/4 Di III VXD (Model A068) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VC VXD G2 (Model A065) |
| 2025 | BEST SUPERZOOM LENS; 50-300mm F/4.5-6.3 Di III VC VXD (Model A069) BEST MACRO LENS; 90mm F/2.8 Di III MACRO VXD (Model F072) |
About the TIPA Awards
TIPA WORLD AWARDS both recognize and honour industry companies and their products and serve as an important benchmark and guide for consumers in making their purchasing decisions. In a recent readers survey conducted by an independent research firm, for example, well over 65% of member magazine readers know the award as one that recognizes excellence in the photo industry.
