BEST WIDE ANGLE ZOOM LENS & BEST TELEPHOTO ZOOM LENS

August 15, 2024 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for “EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025”, 17-50mm F/4 Di III VXD (Model A068) for “EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025”. TAMRON has been honored with EISA Awards for 19 consecutive years. Plus, this year TAMRON wins two prestigious awards.

BEST WIDE ANGLE ZOOM LENS

17-50mm F/4 Di III VXD (Model A068)

BEST TELEPHOTO ZOOM LENS

70-180mm F/2.8 Di III VC VXD G2 (Model A065) 

BEST WIDE ANGLE ZOOM LENS

TAMRON 17-50mm F/4 Di III VXD (Model A068)

The TAMRON 17-50mm F/4 Di III VXD, for full-frame mirrorless cameras with the Sony E-mount, is a practical lens that covers an ultra-wideangle to standard zoom range. This means that, together with a telephoto zoom, it can cover most subjects. On its own, this lens will often be all that is needed for those engaging in travel, architecture, landscape or street photography. With a fixed f/4 maximum aperture, the weight is low at just 460g, despite the large zoom range and weatherproof construction. Photographers will appreciate the lightning-fast focusing, while videographers can be pleased that the focus and zoom rings move very smoothly. The Tamron 17-50mm F/4 Di III VXD is also modestly priced, making it a particularly good buy.

 

BEST TELEPHOTO ZOOM LENS

TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)

With the 70-180mm F/2.8 Di III VC VXD G2, TAMRON offers a fast yet affordable telephoto zoom. The new optical construction, including XLD and LD glass lens elements, optimises the imaging performance over the entire focal length range. The close-up limit has been improved to 30cm at the shortest focal length. Unlike the previous model, this second-generation optic is now equipped with an optical image stabiliser, yet it remains compact and lightweight. The fast VXD linear motor ensures slick, precise autofocus, which also supports the Fast Hybrid AF and Eye AF of Sony cameras. Thanks to a built-in USB-C port, users can customise various functions using a computer or Android smartphone via the Tamron Lens Utility app.

EISA Awards Received

Year Awarded

Product Name

1992-1993

SP AF35-105mm F/2.8 Aspherical (Model 65D)

1993-1994

AF28-200mm F/3.8-5.6 Aspherical (Model 71D)

1997-1998

SP AF 90mm F/2.8 MACRO 〔1:1〕 (Model 72E)

1999-2000

AF28-300mm F/3.5-6.3 Aspherical 〔IF〕 MACRO (Model 185D)

2000-2001

AF28-200mm F/3.8-5.6 LD Aspherical 〔IF〕 Super II MACRO (Model 371D)

2002-2003

AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical 〔IF〕 MACRO (Model A06)

2003-2004

SP AF28-75mm F/2.8 XR Di LD Aspherical 〔IF〕 MACRO (Model A09)

2006-2007

SP AF17-50mm F/2.8 XR Di II LD Aspherical 〔IF〕 (Model A16)

2007-2008

AF18-250mm F/3.5-6.3 Di II LD Aspherical 〔IF〕 MACRO (Model A18)

2008-2009

AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical 〔IF〕 MACRO (Model A20)

2009-2010

AF18-270mm F/3.5-6.3 Di II VC LD Aspherical 〔IF〕 MACRO (Model B003)

2010-2011

SP 70-300mm F/4-5.6 Di VC USD (Model A005)

2011-2012

18-270mm F/3.5-6.3 Di II VC PZD (Model B008)

2012-2013

SP 24-70mm F/2.8 Di VC USD (Model A007)

2013-2014

SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)

SP 70-200mm F/2.8 Di VC USD (Model A009)

2014-2015

16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016)

SP 150-600mm F/5-6.3 Di VC USD (Model A011)

2015-2016

SP 15-30mm F/2.8 Di VC USD (Model A012)

2016-2017

SP 85mm F/1.8 Di VC USD (Model F016)

2017-2018

SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)

18-400mm F/3.5-6.3 Di II VC HLD (Model B028)

2018-2019

28-75mm F/2.8 Di III RXD (Model A036)

70-210mm F/4 Di VC USD (Model A034)

2019-2020

17-28mm F/2.8 Di III RXD (Model A046)

35-150mm F/2.8-4 Di VC OSD (Model A043)

2020-2021

70-180mm F/2.8 Di III VXD (Model A056)

28-200mm F/2.8-5.6 Di III RXD (Model A071)

2021-2022

17-70mm F/2.8 Di III-A VC RXD (Model B070)

11-20mm F/2.8 Di III-A RXD (Model B060)

150-500mm F/5-6.7 Di III VC VXD (Model A057)

2022-2023

18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061)

28-75mm F/2.8 Di III VXD G2 (Model A063)

35-150mm F/2-2.8 Di III VXD (Model A058)

2023-2024

20-40mm F/2.8 Di III VXD (Model A062)

50-400mm F/4.5-6.3 Di III VC VXD (Model A067)

2024-2025

70-180mm F/2.8 Di III VC VXD G2 (Model A065)

17-50mm F/4 Di III VXD (Model A068)