August 15, 2018, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards 2018-2019 to two Tamron lenses; 28-75mm F/2.8 Di III RXD (Model A036) for “EISA MIRRORLESS STANDARD ZOOM LENS 2018-2019” and 70-210mm F/4 Di VC USD (Model A034) for “EISA DSLR TELEZOOM LENS 2018-2019”. Model A034 also received the 2018 TIPA Awards for BEST DSLR TELEPHOTO ZOOM LENS. Tamron has been honored with EISA Awards for 13th consecutive years.
“EISA MIRRORLESS STANDARD ZOOM LENS 2018-2019”
“EISA DSLR TELEZOOM LENS 2018-2019”
Excerpt from the Award Citation of the EISA Jury
EISA MIRRORLESS STANDARD ZOOM LENS 2018-2019
28-75mm F/2.8 Di III RXD (Model A036)
This Tamron is a high-speed standard zoom designed for full-frame mirrorless cameras.
Compact and lightweight at just 550g, it is an excellent fit for small cameras such as the Sony α7 family. It is designed to produce enough detail for the newest high-resolution sensors, while the large aperture makes it easy to throw the background out of focus with a beautiful ‘bokeh’ effect. The fast, quiet autofocus motor is capable of keeping moving subjects in focus. Overall this lens provides very good performance at a highly competitive price.
EISA DSLR TELEZOOM LENS 2018-2019
70-210mm F/4 Di VC USD (Model A034)
Tamron’s latest telephoto zoom combines high-quality optics with a constant F/4 maximum aperture, fast and silent autofocus, and optical stabilisation, all at a fraction of the cost of equivalent lenses. It delivers impressively sharp images with minimal aberrations, along with attractive background blur. Relatively lightweight, its moisture-resistant construction should also appeal to photographers who regularly shoot outdoors. Providing a very attractive balance between image quality, robustness and portability, it’s a great choice for enthusiast photographers.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 23 countries review and vote determine the leading products on the market.
Tamron Lenses that have received the EISA Award
The receipt of this prestigious award marks the 20th year Tamron has won an EISA Award, and the 13th consecutive year since 2006.
|Year Awarded||Product Name|
|1992-1993||SP AF35-105mm F/2.8 Aspherical (Model 65D)|
|1993-1994||AF28-200mm F/3.8-5.6 Aspherical (Model 71D)|
|1997-1998||SP AF90mm F/2.8 MACRO [1:1] (Model 72E)|
|1999-2000||AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D)|
|2000-2001||AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super Ⅱ MACRO (Model 371D)|
|2002-2003||AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06)|
|2003-2004||SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)|
|2006-2007||SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical [IF] (Model A16)|
|2007-2008||AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical [IF] MACRO (Model A18)|
|2008-2009||AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)|
|2009-2010||AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical [IF] MACRO (Model B003)|
|2010-2011||SP 70-300mm F/4-5.6 Di VC USD (Model A005)|
|2011-2012||18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008)|
|2012-2013||SP 24-70mm F/2.8 Di VC USD (Model A007)|
|2013-2014||SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004)
SP 70-200mm F/2.8 Di VC USD (Model A009)
|2014-2015||16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016)
SP 150-600mm F/5-6.3 Di VC USD (Model A011)
|2015-2016||SP 15-30mm F/2.8 Di VC USD (Model A012)|
|2016-2017||SP 85mm F/1.8 Di VC USD (Model F016)|
|2017-2018||SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)
18-400mm F/3.5-6.3 Di II VC HLD (Model B028)
|2018-2019||28-75mm F/2.8 Di III RXD (Model A036)
70-210mm F/4 Di VC USD (Model A034)